“Leading Through Turbulence: Strategic Insights - Fertilisers & Agri Inputs Sector”
The fertilisers and agri-inputs sector operates in one of the most unpredictable environments in the economy. Weather-driven volatility, policy announcements, energy price fluctuations, supply chain bottlenecks, and shifting farmer preferences can turn a stable business landscape into a high-turbulence zone overnight. In this sector, effective leadership is not defined by how organisations perform in normal times, but by how well they navigate uncertainty. The ability to manage chaos, build trust, and maintain continuity becomes a strategic differentiator. This article captures the most critical leadership insights from the fertilisers and agri-inputs ecosystem—insights that matter not just to this industry, but to any sector where volatility is the norm. 1. Crisis Begins at the Farm Gate: Leaders Must Stay Closest to the Ground In the fertilisers and agri-inputs business, the first signals of a crisis never come from boardrooms, dashboards, or Management Information System...