“How To Do Personal Branding Through Videos and Interviews”
Skill Arbitrage, Abhyuday Agarwal, Ramanuj Mukherjee,SAURABH RAJIn today's competitive professional landscape, your personal brand is your unique value proposition, expertise, and authentic voice. While traditional methods have their place, video content and strategic interviews are rapidly becoming the most effective ways to build credibility, engagement, and trust.
Video content retains approximately 95% of a message, compared to just 10% for text, making it incredibly powerful for visibility. Interviews—on podcasts, virtual panels, or through client testimonials—firmly establish you as an authority and humanize your brand. Videos and interviews aren't just effective; they're the fastest way to build trust, visibility, and credibility.
Why Video and Interviews Are Essential
The core reason these mediums excel is simple: people trust people, not profiles. Your extensive experience is impressive, but seeing you articulate thoughts with clarity, conviction, and warmth builds trust on a deeply human level. That's video's unique power: it makes your leadership tangible and accessible.
Video translates complex leadership into real impact: Whether managing risks, scaling operations, or building high-performing teams, video demonstrates how you think, not just what you've accomplished. This builds enduring reputations.
Interviews elevate you through association: Engaging in interviews—by interviewing peers, clients, or even junior talent—amplifies both your and their credibility. This positions you as a generous, collaborative voice, not just another expert discussing themselves. Hosting interviews powerfully demonstrates leadership, curiosity, and generosity.
LinkedIn rewards visual engagement: Native video and interviews consistently generate significant engagement on platforms like LinkedIn than text-only posts. Higher engagement translates directly to increased visibility among key decision-makers, extending your reach far beyond immediate connections.
Why This Matters Now More Than Ever
Today, securing senior roles, board seats, consulting mandates, and strategic partnerships often begins with: "Who do we know, respect, or follow in this space?" The answer is no longer solely found in résumés; it's discovered in voices, stories, and perspectives shared consistently and publicly. It's built into your contents.
Your brand is your professional legacy. By strategically embracing video and interviews, you're actively constructing a dynamic, authentic, and influential presence. This presence will undeniably open doors to new opportunities, foster impactful collaborations, and pave the way for a truly influential career.
“Elevate your professional visibility. Invest in video content on LinkedIn and ensure your expertise reaches the audience it deserves.”
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