@SURINDER KUMAR THAKUR

  Is Marketing Everybody’s Cup of Tea? At first glance, marketing looks simple—run a few ads, post on social media, and the job is done. But the reality is far more complex. Marketing is the art of understanding people, anticipating their needs, and presenting solutions in a way that captures both hearts and minds. It requires a rare combination of creativity, analysis, psychology, resilience, and adaptability.  Here is why marketing is one of the toughest but most rewarding jobs in business. Let us explore this with real-world examples. 1. Marketing Demands Both Creativity and Analytics Marketing is a blend of storytelling and number-crunching. Netflix: Netflix doesn’t just make shows—it engineers hits . By analysing viewer data (such as what people pause, skip, or binge), Netflix predicts which stories will succeed. When they released Money Heist , they didn’t just launch it globally; they localised subtitles and promotions to maximise reach. ...

  When companies fail in a new market, the first thought is often that the idea must be flawed. However, most great ideas fail not because of issues with the concept, but because they are introduced to the wrong market, at the wrong time, or without the right strategy. History shows us that brands thriving in one region can struggle in another. Products that are celebrated at home can face indifference elsewhere. These failures highlight the importance of fit, not just innovation. Here are some Indian brands that have recognition and resources yet failed in both domestic and international markets. TATA Nano : The Nano was promoted as the world's cheapest car, but this image led to its downfall. The "cheap" label hurt its appeal, which is critical for customers who buy not just a product but a sense of pride. Additionally, poor rural infrastructure limited its potential in India. In countries like Sri Lanka and Nepal, high import costs negated their price advantage. The ta...

  A few years ago, a mentor told me something that stuck: "Life isn’t about doing everything at once — it’s about doing the right things long enough for them to matter." He then handed me what he called the 4 Ps of Life . I didn’t realise then, but those 4 words would quietly guide every big decision I made after. 1.     Purpose — The Compass Without purpose, life is like sailing without a map — you may be moving fast, but you don’t know where you’re going. Purpose isn’t found in a job title or a bank balance. It’s in the answer to the quiet question: "If today were my last day, would I be proud of how I spent it?" Find your “why,” and even the toughest days will make sense. 2.     Passion — The Fuel Passion is what makes you lose track of time. It’s the reason you’re still working when the world has gone to bed — not out of pressure, but out of joy. It turns effort into energy. Without passion, even small challenges feel heavy. With pass...

  “ Your Google Search Page & Footprints”- Key takeaways In today’s digital-first world, your Google search page often makes the first impression —not your CV, not your pitch, not even your LinkedIn message. Understanding your digital footprint is no longer optional; it’s essential for personal branding, professional credibility, and leadership visibility. You are what Google says you are: When someone searches your name, the top results define their perception of you. Whether it’s a hiring manager, client, investor, or journalist, your online presence is your modern-day calling card . It tells your story before you enter the room. Digital footprints are forever—and traceable: Old interviews, comments on forums, tagged photos, or blogs you wrote years ago— they can still surface today . The internet never forgets. So be mindful: what you post today might outlive your current job, title, or opinion . LinkedIn is your strongest SEO asset¨: LinkedIn pages often rank among ...