“ Your Google Search Page & Footprints”- Key takeaways

In today’s digital-first world, your Google search page often makes the first impression—not your CV, not your pitch, not even your LinkedIn message. Understanding your digital footprint is no longer optional; it’s essential for personal branding, professional credibility, and leadership visibility.

You are what Google says you are: When someone searches your name, the top results define their perception of you. Whether it’s a hiring manager, client, investor, or journalist, your online presence is your modern-day calling card. It tells your story before you enter the room.

Digital footprints are forever—and traceable: Old interviews, comments on forums, tagged photos, or blogs you wrote years ago—they can still surface today. The internet never forgets. So be mindful: what you post today might outlive your current job, title, or opinion.

LinkedIn is your strongest SEO asset¨: LinkedIn pages often rank among the top 3 Google results. A well-optimized profile—with a strong headline, summary, and featured section—gives you control over your professional narrative. This is your chance to position yourself deliberately.

Your content builds credibility: Each thoughtful LinkedIn post, blog article, podcast appearance, or panel discussion adds a layer to your digital persona. Over time, you create a track record of expertise. The more intentional you are, the more your name becomes associated with the themes you care about.

You can influence the narrative—if you choose to: While you can’t erase everything online, you can dilute outdated or irrelevant content by creating new, high-quality content. Start with your expertise. Write, speak, share. Shape the narrative before someone else defines it for you.

In a world where trust is built online first, your Google page is your silent ambassador. Make sure it reflects your values, achievements, and aspirations—not just random or outdated fragments of your past.

Search your name on Google every few months. Check images, news, and general results. Ask yourself: “Does this reflect who I am today?” If not, take steps to update or suppress outdated content.

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